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Clarity

Clarity SEO legal

Privacy Policy

Clarity SEO is a website SEO audit and monitoring product built for small business SEO teams. This policy explains what we collect when you use the free tools, Pro features, email forms, support channels and billing flows.

We aim to collect the smallest practical amount of information needed to run the product, improve the tools and support customers.

Last updated: 6 May 2026

These pages are written in plain English for customers. They are not a substitute for tailored legal advice, and they do not limit rights that cannot be excluded under applicable law.

Information we collect

  • Website URLs submitted for SEO scans, reports, monitoring or comparison tools.
  • Technical scan results such as page titles, headings, links, metadata, schema, performance indicators, robots/sitemap checks and related SEO diagnostics.
  • Email addresses and messages submitted through newsletters, waitlists, contact forms, unsubscribe forms or support requests.
  • Account and subscription information for Pro or Agency users, including plan status and billing identifiers from payment providers.
  • Basic usage, device and analytics data that helps us understand product reliability, conversion paths and feature usage.

How we use information

  • To run SEO audits, generate reports, provide monitoring and show historical results.
  • To manage accounts, subscriptions, invoices, customer support and product communications.
  • To improve accuracy, fix bugs, prevent abuse and understand which features are useful.
  • To send requested emails, product updates or support replies. You can unsubscribe from marketing emails.
  • To meet legal, tax, accounting, fraud-prevention and security obligations.

Google Analytics and Search Console connections

If you choose to connect Google, Clarity asks for read-only access to Google Analytics and Google Search Console so your dashboard can show traffic, landing pages, queries, clicks, impressions, CTR, average position, monitored keywords and SEO opportunities.

Clarity does not request permission to edit your Google Analytics account, edit your Search Console properties, manage your websites, create users or change Google account settings. We use the connected Google data only to provide Clarity SEO dashboards, monitoring, reports and support for the account that connected it.

You can disconnect Google from Clarity settings at any time. You can also revoke access from your Google Account permissions page. After disconnecting, historical Clarity reports may still contain previously generated summary metrics unless you ask us to delete your account data.

Service providers

We may use trusted providers for hosting, analytics, payment processing, email delivery, databases, logs, support tooling and automation. Examples may include Cloudflare, Google Analytics and Stripe. We share only what is needed for the service to work.

Retention and deletion

We keep enquiry, scan, account, billing and support records for as long as needed to provide the product, preserve audit history, resolve disputes, meet accounting obligations and protect the service. You can request correction or deletion, although some records may need to be retained for legal, security or operational reasons.

Your choices

You can unsubscribe from marketing at /unsubscribe, contact support to correct account details, or ask what information is connected to your account. If Australian privacy laws apply to your request, we handle it with reference to the Australian Privacy Principles.