Trace the full redirect chain for any URL. See every hop, status code, and header — find redirect loops and chains.
Redirect chains slow your site down, dilute link equity, and confuse search engines.
SEO guide
A redirect checker traces where a URL goes before the final page loads. Clean redirect paths preserve link equity, reduce latency and prevent search engines from wasting crawl time on avoidable hops.
Example: during a site migration, an old product URL should 301 directly to the closest matching new product URL rather than bouncing through the homepage.
Read the website SEO improvement guide →Use a 301 or 308 permanent redirect when a page has moved permanently. Use temporary redirects only for genuinely temporary changes.
One hop is ideal. Multiple hops add latency and can dilute crawl efficiency.
Only if the homepage is truly the closest match. Usually the best target is the most relevant replacement page.
Track redirect issues and fix chains/loops before they hurt rankings.